As Black Friday approaches, millions of shoppers will flock to online stores to take advantage of steep discounts and special deals. While the sales can be enticing, this major shopping event is also a prime opportunity for cybercriminals to exploit unwitting consumers. According to recent findings from the National Cyber Security Centre (NCSC), scams related to Black Friday are on the rise, with substantial losses reported by victims of online fraud.

The NCSC has issued a warning to consumers about the growing threat of scams, urging shoppers to be extra vigilant this year. Here’s everything you need to know about the types of scams affecting Black Friday deals and how to safeguard yourself while shopping.

The Rising Threat of Black Friday Scams

Black Friday has long been a target for cybercriminals, but in recent years, the scale of online fraud has increased significantly. As shopping continues to move online, fraudsters have become more sophisticated, using a range of tactics to deceive consumers and steal sensitive information.

Figures show that losses from online shopping fraud are rising, particularly around major sales events like Black Friday and Cyber Monday. Scammers are exploiting the urgency and excitement of these sales, preying on shoppers’ desire for a bargain. The NCSC has highlighted that some of the most common scams involve fake websites, phishing emails, and misleading social media ads.

Types of Black Friday Scams to Watch Out For

1. Fake Websites and E-Commerce Scams
One of the most prevalent scams during Black Friday is the creation of fake online stores. These fraudulent websites often mirror well-known retailers, offering products at a fraction of the normal price. While the deals may look irresistible, these sites are designed to steal payment information or, in some cases, fail to deliver the goods altogether.

2. Phishing Attacks
Phishing scams are another major risk during Black Friday. Cybercriminals may send fake emails or text messages posing as well-known retailers, payment processors, or delivery services. These messages often contain malicious links designed to steal your personal information, login details, or payment card data.

3. Fake Discounts and Social Media Scams
Scammers often use social media platforms to promote fake deals and limited-time offers, luring people into revealing personal details or making premature purchases. Some scams involve fake promotions or giveaways that require you to share personal information or complete unnecessary tasks, like filling out surveys or forwarding the post to others.

4. Discount Code Scams
Scammers also target shoppers with fake discount codes, promising additional savings on already discounted Black Friday items. These codes often lead to fraudulent websites or prompt you to enter sensitive information that can be used to steal your money.

How to Protect Yourself During Black Friday Sales

With the rise in Black Friday-related scams, it’s essential to take proactive steps to protect yourself while shopping online. Here are key recommendations from the NCSC:

1. Stick to Trusted and Secure Websites
Ensure that the websites you shop on are secure and legitimate. Look for the “https” prefix and a padlock symbol in the URL bar, which indicates the site uses encryption to protect your data.

2. Use Secure Payment Methods
Opt for credit cards over debit cards when making purchases online, as credit cards often offer better fraud protection. Consider using payment platforms like PayPal, which can add an extra layer of security. Avoid using wire transfers or payment methods that cannot be easily traced.

3. Enable Two-Factor Authentication (2FA)
Where possible, enable two-factor authentication (2FA) on your accounts to add an extra layer of security. This requires you to verify your identity using a second method—such as a code sent to your phone—along with your usual password.

4. Check Your Bank Statements Regularly
After shopping, keep an eye on your bank or credit card statements for any unusual or unauthorized transactions. Many financial institutions offer instant transaction alerts, which can help you spot fraud early.

5. Report Scams
If you encounter a scam or fraudulent website, report it to the appropriate authorities. In the UK, scams can be reported to Action Fraud, and suspicious websites can be reported to the NCSC via its website.

Conclusion: Stay Safe and Smart This Black Friday

While Black Friday offers fantastic opportunities to save on holiday shopping, it also comes with increased risks. Scammers are out in full force, using increasingly sophisticated tactics to steal your money and personal information. By following the NCSC’s advice and staying vigilant, you can protect yourself from online fraud and enjoy a safe, secure shopping experience.

Remember to shop wisely, verify offers before committing to them, and always prioritize your security. A little extra caution now can help ensure that your Black Friday is both successful and secure.

Link to NCSC article: Black Friday warning: shoppers urged to protect themselves… – NCSC.GOV.UK